São Paulo pulses with boundless energy and innovation. As Brazil’s cultural and economic powerhouse, the city thrives on a dynamic mix of history, art, and diversity. From buzzing streets lined with vibrant street art to world-class dining, São Paulo moves to its own unapologetic rhythm.
in colour.
Vibrant Brazilian flavours, from traditional to innovative.
São Paulo is a gastronomic haven, where flavours from across Brazil and the world blend seamlessly. Indulge in a feijoada at a traditional boteco, or experience culinary innovation at one of the city’s Michelin-starred restaurants.
Whether you’re savouring street food in Liberdade or dining in sophisticated spaces in Jardins, São Paulo’s food scene invites you to explore the city’s rich multicultural fabric, one bite at a time.
Av. Ipiranga, 200 - loja 48 São Paulo, SP
Where Brazilian cuisine takes on a creative twist. Experience the vibrant flavours of local ingredients transformed into imaginative and visually stunning dishes.
© Cuia
R. Capitão Salomão, 26 - Centro, São Paulo, SP
Ascend to this vintage-style rooftop bar and soak in the views of downtown São Paulo. Enjoy a cozy, eclectic atmosphere and let the city lights set the mood for your evening.
© Balsa
Samba rhythms and cosmopolitan cool: A pulsating nightlife.
Let’s go samba, baby! Enjoy craft cocktails in the modern bars of Vila Madalena or sip a cold caipirinha at an open-air venue in Pinheiros.
From hidden speakeasies to dance floors where the rhythm never stops, São Paulo’s bar scene pulses with diversity and fun.
Where the city’s coffee culture awakens.
Coffee in São Paulo is a culture. Whether you’re sipping espresso at a cozy local café or enjoying artisan brews in an industrial-style roastery, the city’s coffee scene embodies its fast-paced spirit and appreciation for quality.
From intimate cafés in the bohemian neighbourhood of Vila Madalena to bustling coffeehouses in Avenida Paulista, São Paulo’s coffee culture reflects the city’s endless creativity.
Rua Joaquim Antunes, 138 - Pinheiros, São Paulo, SP
A charming bakery and café where artisanal breads and gourmet pastries take center stage. Embrace the cozy, rustic-chic ambiance and enjoy a relaxed and inviting coffee experience.
© Padoca do Mani
Praça da Luz, 2 - Luz, São Paulo, SP
A journey through Brazilian art history. Discover a vast collection of Brazilian art, from 19th-century masterpieces to contemporary works, and immerse yourself in the country’s artistic evolution.
© Wikipedia
Where street art meets high culture, a creative fusion.
São Paulo is a living canvas, where history and contemporary art collide in powerful ways. Visit the São Paulo Museum of Art (MASP) for world-class exhibits or explore the bustling cultural centres like the São Paulo Cultural Centre.
From vibrant street art murals to intimate galleries showcasing local talent, the city pulses with a deep cultural spirit that’s constantly evolving.
EXPLORE VIBRANT NEIGHBOURHOODS.
Explore the lush greenery of Ibirapuera Park or take in the view from the top of the Altino Arantes building. Wander through the bustling Mercado Municipal or visit the Japanese gardens in the heart of the city.
São Paulo’s lesser-known spots offer a fresh perspective on the city’s rich layers of history, culture and nature.
Rua 13 de Maio, 1, Bixiga, São Paulo, SP
Experience the enchanting rhythms of traditional samba in the heart of Bixiga. Join the lively celebration and immerse yourself in the authentic sounds of Brazilian music.
© São Paulo Secreto
Praça Dom Orione - Bela Vista, São Paulo, SP
A vibrant Sunday fair in the traditional Italian neighborhood of Bixiga. Discover a diverse array of antiques, vintage items, and handcrafted goods.
© Veja São Paulo
Bustling markets and designer boutiques: Retail therapy awaits.
The city offers everything from high-end fashion in the glamorous Rua Oscar Freire to unique local boutiques in the Vila Madalena neighbourhood.
Discover one-of-a-kind pieces in the city’s artisan markets or explore the cutting-edge designs at São Paulo’s concept stores.
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