São Paulo pulses with boundless energy and innovation. As Brazil’s cultural and economic powerhouse, the city thrives on a dynamic mix of history, art, and diversity. From buzzing streets lined with vibrant street art to world-class dining, São Paulo moves to its own unapologetic rhythm.
in colour.
Vibrant Brazilian flavours, from traditional to innovative.
São Paulo is a gastronomic haven, where flavours from across Brazil and the world blend seamlessly. Indulge in a feijoada at a traditional boteco, or experience culinary innovation at one of the city’s Michelin-starred restaurants.
Whether you’re savouring street food in Liberdade or dining in sophisticated spaces in Jardins, São Paulo’s food scene invites you to explore the city’s rich multicultural fabric, one bite at a time.
Av. Ipiranga, 200 - loja 48 São Paulo, SP
Where Brazilian cuisine takes on a creative twist. Experience the vibrant flavours of local ingredients transformed into imaginative and visually stunning dishes.
© Cuia
R. Capitão Salomão, 26 - Centro, São Paulo, SP
Ascend to this vintage-style rooftop bar and soak in the views of downtown São Paulo. Enjoy a cozy, eclectic atmosphere and let the city lights set the mood for your evening.
© Balsa
Samba rhythms and cosmopolitan cool: A pulsating nightlife.
Let’s go samba, baby! Enjoy craft cocktails in the modern bars of Vila Madalena or sip a cold caipirinha at an open-air venue in Pinheiros.
From hidden speakeasies to dance floors where the rhythm never stops, São Paulo’s bar scene pulses with diversity and fun.
Where the city’s coffee culture awakens.
Coffee in São Paulo is a culture. Whether you’re sipping espresso at a cozy local café or enjoying artisan brews in an industrial-style roastery, the city’s coffee scene embodies its fast-paced spirit and appreciation for quality.
From intimate cafés in the bohemian neighbourhood of Vila Madalena to bustling coffeehouses in Avenida Paulista, São Paulo’s coffee culture reflects the city’s endless creativity.
Rua Joaquim Antunes, 138 - Pinheiros, São Paulo, SP
A charming bakery and café where artisanal breads and gourmet pastries take center stage. Embrace the cozy, rustic-chic ambiance and enjoy a relaxed and inviting coffee experience.
© Padoca do Mani
R. João Brícola, 24 - Centro Histórico de São Paulo, São Paulo - SP, 01014-900, Brazil
Farol Santander invites visitors to explore a vibrant hub of culture, leisure, and gastronomy, all housed within an iconic historic building. Explore thought-provoking exhibitions and delve into the city’s past in the Memory SpaceExperience a radical skate park on the 21st floor, enjoy diverse culinary adventures from elevated restaurants to a vault bar, and take in breathtaking panoramic views from the 26th floor. It’s a multi-faceted destination offering unique experiences for every interest.
© Farol Santander
Where street art meets high culture, a creative fusion.
São Paulo is a living canvas, where history and contemporary art collide in powerful ways. Visit the São Paulo Museum of Art (MASP) for world-class exhibits or explore the bustling cultural centres like the São Paulo Cultural Centre.
From vibrant street art murals to intimate galleries showcasing local talent, the city pulses with a deep cultural spirit that’s constantly evolving.
EXPLORE VIBRANT NEIGHBOURHOODS.
Explore the lush greenery of Ibirapuera Park or take in the view from the top of the Altino Arantes building. Wander through the bustling Mercado Municipal or visit the Japanese gardens in the heart of the city.
São Paulo’s lesser-known spots offer a fresh perspective on the city’s rich layers of history, culture and nature.
Alameda dos Anos Dourados - Vila Mariana, São Paulo - SP, 04094-050, Brazil
The holiday season in São Paulo officially began with the inauguration of the gigantic Christmas tree at Ibirapuera Park. This impressive symbol stands at 57 meters tall as the city’s largest Christmas tree and once again placing the park at the heart of the year-end celebrations.
© b news sao paulo
Av. Professor Fonseca Rodrigues, 2001 – Alto dos Pinheiros, São Paulo (SP)
After a four-year hiatus, Latin America’s largest Christmas Village, returns to Parque Villa-Lobos in São Paulo! Running during December 2025, this edition promises an unforgettable Christmas experience. Featuring over 30 themed attractions, including Santa’s House, the Santa Claus Theater, a Gastronomic Village with artisanal panettones, and a Christmas Market with gifts from over 50 artisans. Don’t miss the traditional Christmas Parade, the Toy Factory, and an amusement park, all designed for magical family fun.
© São Paulo Secreto
Bustling markets and designer boutiques: Retail therapy awaits.
The city offers everything from high-end fashion in the glamorous Rua Oscar Freire to unique local boutiques in the Vila Madalena neighbourhood.
Discover one-of-a-kind pieces in the city’s artisan markets or explore the cutting-edge designs at São Paulo’s concept stores.
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